Understanding Delphi Class (and Record) Helpers

A feature of the Delphi language added some years ago (way back in in Delphi 2005) called Class Helpers is designed to let you add new functionality to an existing class (or a record) by introducing new methods to the class (record). Below youll see some more ideas for class helpers learn when to and when not to use class helpers. Class Helper For... In simple words, a class helper is a construct that extends a class by introducing new methods in the helper class. A class helper allows you to extend existing class without actually modifying it or inheriting from it. To extend the VCLs TStrings class you would declare and implement a class helper like the following: type TStringsHelper class helper for TStrings public function Contains(const aString : string) : boolean; end; The above class, called TStringsHelper is a class helper for the TStrings type. Note that TStrings is defined in the Classes.pas, a unit that is by default available in the uses clause for any Delphi forms unit, for example. The function were adding to the TStrings type using our class helper is Contains. The implementation could look like: function TStringsHelper.Contains(const aString: string): boolean; begin result : -1 IndexOf(aString); end; Im certain youve used the above many times in your code - to check if some TStrings descendant, like TStringList, has some string value in its Items collection. Note that, for example, the Items property of a TComboBox or a TListBox is of the TStrings type. Having the TStringsHelper implemented, and a list box on a form (named ListBox1), you can now check if some string is a part of the list box Items property by using: if ListBox1.Items.Contains(some string) then ... Class Helpers Go and NoGo The implementation of class helpers has some positive and some (you might think of) negative impacts to your coding. In general you should avoid extending your own classes - as if you need to add some new functionality to your own custom classes - add the new stuff in the class implementation directly - not using a class helper. Class helpers are therefore more designed to extend a class when you cannot (or do not need to) rely on normal class inheritance and interface implementations. A class helper cannot declare instance data, like new private fields (or properties that would read/write such fields). Adding new class fields is allowed. A class helper can add new methods (function, procedure). Before Delphi XE3 you could only extend classes and records - complex types. From Delphi XE 3 release you can also extend simple types like integer or string or TDateTime, and have construct like: var s : string; begin s : Delphi XE3 helpers; s : s.UpperCase.Reverse; end; Ill write about Delphi XE 3 simple type helper in the near future. Wheres MY Class Helper One limitation to using class helpers that might help you shoot yourself in the foot is the fact that you can define and associate multiple helpers with a single type. However, only zero or one helper applies in any specific location in source code. The helper defined in the nearest scope will apply. Class or record helper scope is determined in the normal Delphi fashion (for example, right to left in the units uses clause). What this means is that you might define two TStringsHelper class helpers in two different units but only one will apply when actually used! If a class helper is not defined in the unit where you use its introduced methods - which in most cases will be so, you do not know what class helper implementation you would actually be using. Two class helpers for TStrings, named differently or residing in different units might have different implementation for the Contains method in the above example. Use Or Not? Yes, but be aware of the possible side effects. Heres another handy extension to the above mentioned TStringsHelper class helper TStringsHelper class helper for TStrings private function GetTheObject(const aString: string): TObject; procedure SetTheObject(const aString: string; const Value: TObject); public property ObjectFor[const aString : string]: TObject read GetTheObject write SetTheObject; end; ... function TStringsHelper.GetTheObject(const aString: string): TObject; var idx : integer; begin result : nil; idx : IndexOf(aString); if idx -1 then result : Objects[idx]; end; procedure TStringsHelper.SetTheObject(const aString: string; const Value: TObject); var idx : integer; begin idx : IndexOf(aString); if idx -1 then Objects[idx] : Value; end; If youve been adding objects to a string list, you can guess when to use the above handy helper property.

Is Online Banking A Good Thing Or Bad Thing - 1524 Words

Is online banking a good thing or a bad thing? Online banking is now a part of almost all the banks in the developed world, and even banks in developing countries, and in tax haven countries, are getting online. They are reacting to market demand, and since demand is so high, it is fair to say that online banking is currently a good thing and that it is probably here to stay unless there is a large security breach that shatters people’s confidence in online banking. Here are the pros and cons of online banking. Pro - It Is A Convenient Way To Check Your Balance Being able to hop online and see your balance is very convenient and is certainly better than having to wait for an email statement or paper statement. It is also better than†¦show more content†¦For example, you may have to dig out online statements and send them over, or may have to scan your ID so you can send it over. There are often far more steps involved when signing up online and opening your account online. Pro - There Is A High Degree of Ubiquity If you have a problem with your account or your money, and even if you abroad, you are able to hop online and deal with it yourself in some cases. This is possible because there are some banks, companies and financial institutions that give you online tools to deal with your own problems. The fact the account is accessible via the Internet means your current location doesn’t have a negative effect (in some cases), and you are subsequently able to access your account and fix things as you wish. Con - Support Is Harder To Get If you sign up in a branch, then you can ask questions in the moment and have the process explained to you. If you apply online, then you may have to call their customer service department to get answers, plus they may ask you questions on the website that you do not know the answer to, which means you have to contact their support team or check their FAQ section. Pro - Transaction Speeds Tend To Be Faster When things happen as a result of your actions online, you are not the one that actually â€Å"Actions† the transaction, but you are the one that sends the instruction. This

How media influences sport Free Essays

string(113) " We have a range of different social media options with in Olympic athletes can use to help promote their image\." Watching replays we Improve our knowledge and understanding. Participation In sports covered by the media Is always higher than for those that are not. This amount of sports coverage can have positive and negative effects. We will write a custom essay sample on How media influences sport or any similar topic only for you Order Now The first ever Olympic games that were televised were the 1936 games, held In Berlin, Germany, were televised by means of closed circuit television to various viewing halls located across the city. Media coverage of sport helps athletics to have the money to pay to have their rights to show the sporting events on the television. Also athletics being hon.. On the television helps the athletes to gain sponsorship, sponsors such as Aids or Lola who sponsor the Olympic gold medalist Jessica Nines would have seen Jess’ potential as an athlete and approached her manager to ask for her sponsorship. Thus giving Jessica money through her sponsors. If there was a ‘face’ of London 2012, Ennui’s is It, and it’s not something she feels particularly comfortable with. She says she felt embarrassed when she went to her local newsagents and saw herself on the cover of a row of glossy magazines. Jess was being promoted by esters, television adverts and anything that the media could put her face on to promote the Olympics. Even In the Olympic village there was no escape for Nines, she was constantly being asked for photos from foreign athletes or to sign things. Jess was constantly in and out of press conferences as everyone wanted to hear what the face of the Olympics had to say. She gave very little away but spoke well, with a nod and a smile at the end of every sentence. Competitors started to see the pressure she was under. To some extent that extra pressure had been created by Team Nines ND the desire to market her. Could she live up to all that love the nation had shown here is what people wondered before the 2012 Games. So why would she do this if its added pressure and almost an embarrassment to see her face everywhere? The career of a athlete Is short lived, to make the most of their career they most make the biggest profile for themselves as possible In the short amount of time. In the Olympics Lola loved her, so used It to sell moisturizer. Jaguar praised her speed and grace and supplied a black five-litter car. Omega took care of her time-keeping needs. Powered, BP and Aviva put their money behind her. Aids gave her a deal said to be the most lucrative of any Team KGB athletics competitor, at IEEE,OHO. So just from the one competition she has managed to gain a awful lot of sponsorship and money. Athletics has a range of deferent events within the sport, each having different rules in which the athletes must abide by. The media give you an idea about these rules because each and every person will witness athletics on the television or read about it in the newspaper. From this people are able to analyses and evaluate the event and main an understanding of the event. For example, a person may pick up the rule the he atheist begins the running events from a gun start. The event that receives the highest amount of media coverage at the Olympics games other then the Olympic opening and closing ceremony, was Susan bolt winning the mom finial. Susan Bolt’s with the Jamaican historic gold in the 200 meters final taking eighth place in the London games top 10. However, Jamaica may have had an amazing time in the Olympics winning May gold medals but now they are in the media for a different reason. Safe Powell, the former mom world record holder, was the biggest name to test positive, but four others, including Bowel’s training partner Sharon Simpson, the Olympic relay gold medalist, also failed tests at the country’s national trials in June. Both Powell and Simpson claim they took supplements that might have been contaminated with the banned stimulant Chlorine. This was a big shock o the world of athletics and changes all opinions of the Jamaican athletics team, making people not look up to them as role models anymore. Another constructive effect the media has on athletics is it helps to improve the articulation levels at grass roots as these people that enter at grass roots will have witness elite athletes in athletics being promoted as role models by the newspapers. This use of a role model is the reason athletics has 1 million new athletes start each year. Once a athlete has started they can only keep working their way up the performance pyramided to be exactly like their role models. Athletics can be a huge inspiration on people’s lives through the media of television. Many people don’t have the chance to watch sport on satellite television as there is normally a subscription e or a form of payment. Terrestrial television can bring athletics to those who have no access to satellite TV for one reason or another. People that won’t normally see athletics, get the chance to watch it and be inspired. Once inspired, anybody may then be encouraged to get involved into athletics and see how much of an amazing sport it really is. But what about when television isn’t an option? There are a variety of other forms of media that promote sport, such as; newspapers, radio, books or the internet. A radio channel radio five live is a commentary and chat show. During the Olympics this radio station covered every inch of the Olympic Games so when you were driving on the way to and from work you never had the chance of missing a single bit of the 2012 games. Another great form of media is the internet, this is starting to get more and more popular over the years as technology advances. We have a range of different social media options with in Olympic athletes can use to help promote their image. You read "How media influences sport" in category "Papers" Jess Nines uses the social media site Twitter this allows the athlete to share a bit more of themselves with friends and fans, while teaching hem to behave responsibly and act as an ambassador and role model that she is. Also, by Jess being on the twitter it will benefit her sponsors; fans that follow their favorite athletes on social media are 55% more likely to purchase a brand if an athlete mentions it on twitter Have you ever watched athletics and seen Lawrence Kooky do a very technical spin before launching a discus? And thought- I’d love to know how to do that? Through the new technology of the media, we have the ability to go back to that moment and watch it over and over again to look at each and every event, before that throw. We can stop and start our television screens on whatever movement we want to see; hence we have our visual guidance from the professional. Therefore, we can take it to the next level and give it ago. This way, the media has managed to make itself its own coaching aid, so we can use it to help us with our athletics. For example, Sky HAD sports allows you to watch your favorite watch over and over again to see those techniques in action. However, it could be argued that media doesn’t always help athletics. To start with, athletics is a popular port but it seems to still in the shadow of other sports such as: football or rugby. Therefore, it does not get as much attention through the media, such as terrestrial television. Also, we have two very negative, yet different, effects that the media has on athletics. The first being- lack of attendance to live events- take the 2012 Olympics for example. The BBC had said that It sold 7 million tickets to people all around the world, but this was only 80% of the total amount of tickets that they wanted to sell. You may be thinking only 80%? Well it comes down to the media! Every single event at he Olympics was shown on terrestrial and satellite TV, therefore many people chose to watch the events from the comfort of their own home rather than purchase tickets and watch the events live from the different venues. This led to a reduced number of tickets sold and people experiencing the atmosphere and witnessing the sports live. What was amazing though was the support for the face of the Olympics Jess Nines because on day 1 as she started the crawl two days competing in seven different events in the heptathlon there was a full crowd at the Olympic stadium who came to support her on the opening day of her events. This Just shows how much of an impact Jess had on the Olympics, for a time unusual to see the stadium full- it was jam-packed! Everyone wanted to see this girl compete. She is something special. The second being often the media can over load us with sport on television. Using the Olympics again as a great example- the month that it was on- everywhere you looked, people would be watching the Olympics, listening to the Olympics, talking about the Olympics and thinking about the Olympics. This could be argued-overload. By the time that it had got to half way through the Olympic period many people could abate that seeing another Olympic event was becoming tedious. The media were trying to use the Olympics to get people into sport, when really it could be seen as forcing people to be interested in sport. The media pushed and pushed that the Olympic Games legacy was it would leave behind for the host city new and upgraded sports facilities and venues. This would create more Jobs, more area for recreational activities and the chance for people to develop into the next athletic star. Carrying on with the media overloading us with sport there were various campaigns set up to peep us involved and interested by the Olympic Games. Nikkei created a television campaign called find your greatness’. They created an ad that showed people from all over the world participating in sports in cities that happened to have London in their name, including London, Ohio, London, Norway, and East London, South Africa. McDonald’s, a huge fast food brand known all around the world decided in America they would promote the Olympics by offering when you purchase items that have under 400 calories, you can win prizes, some as big as 25,000 dollars and a trip to London. The way it works? An American athlete’s name appears on all food items that are less than 400 calories, and if your Olympic athlete wins a gold medal, you win a prize. You may not think of McDonald’s to be the best Olympic sponsor as most of its food isn’t exactly suitable for a training athlete. Nevertheless, McDonald’s best target audience wasn’t necessarily athletes, but they were able to create an Olympics campaign that caters to their customer base nonetheless. Often it can feel that the example, in a previous Olympics, the marathon was run at a time which suited TV impasses, even though it was at the hottest time of day! The organizers had no control over when the event was run because they wanted it to suite them. Finally, the media does have an interest in promoting British athletics and other national governing bodies for sport as they are showing high profile sporting events more and more, whereby people can become encouraged to take part in these sports. However, they must be aware of overloading prime time television slots which could have a negative impact on young sports people of the future Also in this report I want to look t not only the positive and negative effects the media has on sport but ways in which the media can improve our modern sport. The media’s improved Olympics over the years. 0-50 years ago most fans would have to wait until the next days papers came out to find out the scores of the day before games. Or they might have access to the radio. The increase in televising the Olympic Games has brought more fans as they are able to follow their favorite Olympic event more closely. Over the years technology has increased to the point where even if your team is not on the television, you can still et up to the second game details through the internet. The media has been the driving force for certain changes in the game as well. For instance the ability to have the world record line run across the pool on our television as the Olympic swimmers travel through the water, has come from the media complaining the swimming wasn’t exciting enough as we didn’t know what they were fighting for. So now allowing for the possibility of seeing the world record line. The media, by exposing events, teams and athletes more intimately to the public have brought many more fans to the Olympic Games and allowed the Games to drive p the costs of attending a game and in essence that is partly why the facilities are so ridiculously outstanding. The media can account for another reason for outstanding facilities, they have so many commentaries and editorials about every event that the athletes compete in, giving more exposure and their sponsors use this perceived popularity to help them in getting more money. There has been an influence in creating and then helping to correct problems as well. Steroids is a perfect example. In the Olympic 100 meter sprint athletes such as Ben Johnson thought steroids helped create an atmosphere in the game where everyone felt they needed to be improving on their times in each race to gain the approval of the media and the fans. They turned to steroids when natural regimens were not making them enough gains. The media turned a blind eye for a while and then decided to expose the steroid problem in the game. By exposing the problem they basically made it impossible for Ben Johnson not to address the issue. Now there is random testing and ramifications for getting caught. Sports. They promote the Olympic Games and make them more popular without the media the Olympics would not have the popularity they enjoy today. How to cite How media influences sport, Papers

Strategy Recommendation to the Woolworths - Myassignmenthelp.Com

Question: Discuss About the Strategy Recommendation to the Woolworths? Answer: Introduction Woolworths Group has opted to seek opportunities in the international marketing. This is because; the domestic market is becoming saturated and the need to beat fierce competition in the region. India offers the best destination for investors because the Indian government has emphasized on the significance of investing in its domestic market (Indian Brand Equity Foundation, 2017). With globalization taking the centre stage, expanding the business operations into India is no longer optional. Woolworths Group has discovered that by invading the Indian market, it will improve its competitive edge. As explained by Peng, Wang, and Jiang (2008), the new environment will help the organization to improve its organizational culture by incorporating the new values and ideas as practiced in India. Based on the issues at hand, the article provides the strategic recommendation that the company should employ to succeed in the Indian market. Indeed, the direct foreign investment should be the best strategy to enter the market because the Indian market has promoted it. As a tradition in the international business, the investors have to comply with the established government policies, regulations, and rules. The strategic recommendation, therefore, forms the basis of this paper. Background The Woolworths Limited Woolworths Group is a publicly traded Australian company that has established extensive retail interest beyond the Australian market. Since its inception in 1924, this company has dominated the Australian and New Zealander retail industry. Hatch (2016) and NZPA (2007) reported that it is among the largest companies in New Zealand and Australia based on revenues. The company operates in the liquor retail, gaming poker machine operator and hotel retail businesses (Moore, 2006). By 2008, the Woolworths Limited was among the 20th largest retailers globally. The company has incessantly operated supermarkets, pubs, discount department stores, umbrella, and hotels. In 2016, the company had posted $1.235 billion in revenue. The company has recognized that its operations should never compromise the social welfare and the economy. To this effect, it has remained committed to serving the Australian communities responsibly. For instance, the company had donated $31.3 million worth of meals to the needy in form of relief food (Woolworths Group, 2017). Woolworths Group values its people who define its business. For example, it depends on them to operate its distribution centres, stores, and support offices so that it offers consumers exceptional services, prices, and products. To this effect, it is making the environment the best place to work. Despite its strength in the region, the need to expand into the emerging markets has become eminent. This is because; the emerging markets offer new opportunities for the organization. Although opportunities were inevitable in many countries, India provides the best destination for now. The move will see the company maximizing the opportunity available in the Indian ma rket. As reported by Daniels, Radebaugh, Sullivan, and Salwan, 2009), the Indian market offers cheap capital and labour thus becomes beneficial to the firm in increasing its profit. India The rise of India as an economic powerhouse has attracted attention of many foreign investors who are expressing their willingness to unearth the mystery. The intrigue at the centre of the attraction is the availability of consumer market. The demographics of the country are also favourable thus making the global corporations to view this destination as the best market offering the growth of the market (Bennett Joshi, 2014). It is thus evident that India is among the leading country in terms of industrial production. For instance, it boasts of being the country with the fastest growing automobile industry worldwide. This is evident its 35 percent expansion rate as reported in the first quarter of 2010 financial year. The recent findings by Bennett and Joshi (2014) showed that the countrys market growth rate is twice the global average. Indeed, the impulse food industry seems to grow faster in this country than any other country. Many companies are at their pace to expand their distribution networks to cover the retail outlets across India (Dunning, 2012). The Salted Snacks, for instance, is growing at about 30 percent relating to the modern trade format (Bennett Joshi, 2014). Woolworths Group has realized that there is need to benefit from the emerging nation whose economic growth rate is projected at 7.7% in 2017 due to the high rate of private consumption. With the Indian government favouring foreign direct investment, Woolworths Group benefit significantly. The country has also adopted favourable domestic policies that support the growth. Economic Analysis Rising disposable incomes and economic growth In the last five years, India has reported a 7.7 percent of its average annual growth rate (Bennett Joshi, 2014). The economists have projected the growth to be faster than the current state. With the current rapid growth rate, the country is enhancing business and employment opportunities thus improve the disposable incomes. Indisputably, the trickling effect of the economic growth is felt on the ground thus guaranteeing many Indians to improve economically by joining the middle class. Therefore, the middle-class forms the largest market segment in India due to improved incomes and employment rate. It is also believable that the affluent group will increase is size and value. Bennett and Joshi (2014) have reported that MGI predicted that the by 2025, the middle class population will reach 583 million thus form about 41 percent of the Indian population. The middle class, in the Indian context enjoys a disposable income of about Rs 200,000-1,000,000. Currently, 70 million of Indians are within the middle class bracket. Unfortunately, the country continues to struggle with the high poverty indices. By 2025, Bennett and Joshi (2014) projected that the countrys extreme rural poverty will reduce to 26 percent up 61 percent in 2005. By 2025, the affluent class will increase their disposable income by two percent. These indications are positive to any country or investor willing to enter the Indian market. For instance, the Woolworths Group will benefit from the households whose disposable income is high. In fact, it is projected that the national private consumption rate will increase to 20 percent by 2025. Hence, investing in Indian would be the best opportunity for it. Social Analysis Demographics Since 1970s, the Indian government had adopted an improved birth control and medical care services to reduce its birth rates. The government feared the swelling population that would become unsustainable. With improved healthcare services, the majority of the population have managed to live beyond their retirement age. This has affected many countries where the baby boomer population is threatening the future as they stare at the worst shortage of workforce. The working age is also falling slowly thus making it possible to predict the growth in the labour force. Interestingly, the country population is most youthful, with fifty percent proportion. With the increasing productive population, the personal consumption rate has increased. According to Dastoor (2008), an empowered and young population would increase consumer demand and value-conscious demand. The pro-growth demographics continue to expand the Indian consumer market. Woolworths Group stands a greater chance to benefit from the increased consumption rate in the Indian market. Indian consumer The current consumer market in India has attracted investors beyond the borders. Indeed, with globalization, many foreign investors are been drawn to the Indian market. The tectonic shifts experienced in the demand forces have become the attraction point for the investors like Woolworths Group. The market is being reshaped by the improvements experienced in the lower economic strata. Nobody can avoid the rising inspirations related to better life, increasing incomes and urbanization to be driving the consumer market. The modern Indian customers are ready to spend money on convenient and quality brand operating in an organized retail market. Aspiration for a better life Many Indians are still stuck in the lower strata and they can rarely afford quality products. With the growing demand and supply in the market, these economically deprived individuals can now improve their lifestyles because of the increasing penetration of various companies. The intense competition among the companies dealing in consumer goods has exposed the Indian rural thus improving the living standards. The likelihood of pushing the demand is high when both the rural and urban consumers join hands. Political Legal Analysis Political factors In business, the political factors are the defining factors in the market. These factors determine the decision that an organization takes before entering the new market. Czinkota, Ronkainen, Moffett, Marinova, and Marinov (2009) affirmed that political factors have disrupted the business operations. Nevertheless, the ideological factors embraced by the government define the business environment. For instance, the government sets economic policies that any investor must adopt when making any investment decision. Without a doubt, political stability is the best factor that defines the business environment. Such an environment is favourable for investment thus attracts the international companies. Countries facing conflicts and turmoil have found it impossible to attract foreign investors. The situation in India is attractive to the foreign investors because of its political stability aspects. Additionally, the government has taken the initiative to market Indian as the best investment destination in the region. The government believe that such investments expands its economy thus creates employment opportunities. The geopolitical factor has also favoured Indian because it is at peace with nearly every nation. For instance, the relationship between India and Australia is cordial thus gives an opportunity for the investors from both countries to do business. Kolk and Van Tulder (2010) maintained that investors, like Woolworths Group would find it easy to invade the Indian market. The new relationship will ensure the company establishes its business unit in the country without difficulties. Legal factors The Indian government has formulated various legislations and Acts to guide the investors in the market. With these legislations, the government has ensured it reduces any illegal business activities that can jeopardize its economy. For instance, the country embraces the FEMA (Foreign Exchange Management Act) to facilitate the foreign exchange activities (Ramola Bhasin, 2014). It has also adopted the policy on Foreign Direct Investment that has guided the foreign investors entering the country. In 2002, Indian adopted the Competition Act that saw it promote fair business environment where the businesses avoided underhand dealings. It has easily regulated the foreign trade based on its regulations and policies. The country has also established various regulatory agencies to handle the foreign investment issues. Therefore, Woolworths Limited must completely value comply with these provisions. Culture and Ethics Culture Woolworths Group must also consider the culture and ethics as embraced in the Indian market. These two factors have incessantly affected the operations of the foreign investors. According to Wild, Wild, and Han (2014), many Indian customers continue to embrace traditional lifestyle. The Australian retailer must value the Indian tradition and culture as practiced in India (Johnson, Lenartowicz, Apud, 2006). This will guarantee it successful operations because it shall have accommodated the interests of the local customers. As a multi-ethnic country, the foreign investors have found it knotty to meet their expectations. Nonetheless, an organization willing to enter this unique market must consider these unique elements. By launching products based on the market needs, the company will have the potential of succeeding. Ethics Business activities depend on the ethical principles as applied by the companies involved. In fact, in the international business, fair play is guaranteed and respected at all costs. However, each country operates on socio-cultural conditions and responsibilities. To this effect, the investors must analyse these factors before making an entry. Regarding the Indian market, the cultural issues are essential for the investors (Rugman, Collinson, 2009). Woolworths Group must consider these issues before venturing into the Indian market. For instance, the company stands to benefit upon accommodating the tastes and preferences of consumers thus get assured of customer loyalty. Woolworths Group is also known for its corporate responsibilities. It must be ready to replicate this policy in India so that it can gain the required citizenship (Audi, 2009). Competition is also an ethical issue that Woolworths Group must consider when making the decision to invade the Indian market. To this effec t, the organization should avoid engaging in an illegal or underhand dealing to gain unfair advantage in the Indian market. Therefore, the policies the policies that the firm intends to adopt should be based on ethical practices. Foreign Direct Investment Foreign direct investment (FDI) is a critical driver of the Indian economy. In fact, the Indian government view FDI as the primary non-debt financial resource that has boosted its economic growth and development (Rugman Collinson, 2009). Many foreign investors have taken advantage of the countrys tax exemptions, special investment privileges, and cheap labour to invest in India directly. With the huge FDI, the country has managed to achieve technical innovation and employment. The policy regime that the government favours has helped in the creation of a robust business environment through steady flow of foreign capital. Recently, the Indian government introduced new policies that have realized the FDI norms in many sectors of the economy, such as power exchanges, telecom, consumer goods, retailing, and stock exchange among others. Routes The Indian government has recognized two major routes that the investors have used to enter its market. For instance, through the automatic route, the foreign investors can enter the Indian market without seeking the permission of the relevant authorities including Reserve Bank of India (Ramola Bhasin, 2014). The other strategy is the government route, where an investor is compelled to seek the approval of the Indian government before entering the country. According to the Indian Reserve Bank (Ramola Bhasin, 2014), the government had established the Foreign Investment Promotion Board that has the powers to oversee the government route. Government initiatives The government of India has taken positive steps to support the FDI policy. It recognizes the significance of the policy in improving the economy. To this effect, it had opted to amend the policy to increase the inflow. For example, the government increased the upper limit of foreign investment to 49 percent, notably for insurance industry. The Make in India policy also liberalized the economy beyond the reproach (Gupta Bhaskar, 2016). With the Make India Initiative, the country reported an increased flow of FDI by 48 percent (Gupta Bhaskar, 2016). In 2014, the country was in ninth position based on the FDI inflow as reported by Gupta and Bhaskar (2016). By 2015, the country emerged the best destination for the foreign investors (Gupta Bhaskar, 2016). Conclusion Doing business in India offers numerous opportunities for many foreign companies. Without a doubt, many multinational corporations are rushing into India to expand their market share and benefit from the government incentives. Woolworths Group has an opportunity to increase its revenues by expanding into the Indian market. However, the company must understand the context and the customer behaviours in this new environment. Given that India is a multi-ethnic society, conducting proper research and development will be critical. Based on this article, it is important to note that the FDI would be the best bet for the organization. The paper has thus highlighted the most important factors that Woolworths Limited must consider before entering the Indian market. References Audi, R. (2009).Business Ethics and Ethical Business. New York: Oxford University Press. Ball, D., Geringer, M., Minor, M., McNett, J. (2012).International Business. New York: McGraw-Hill Higher Education. Bennett, I. Joshi, S.P. (2014). Indian Consumer Market. Retrieved 17 May 2017, from https://www.australianbusiness.com.au/international-trade/export-markets/india/indian-consumer-market Czinkota, M. R., Ronkainen, I., Moffett, M. 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